How to Choose the Right Postcard Printer for Your Campaign
Postcards are versatile marketing tools that offer a combination of visibility and affordability. Whether you’re a business announcing grand openings, sales promotions or special offers, or an event planner inviting potential clients to free service consultations or product demonstrations, vibrant custom postcards and self-mailers communicate key details with high-impact results.
Printing Options
Postcards are a great way to communicate your brand and connect with your customers. Choose from a wide variety of designs, sizes, paper stocks and finishes to best suit your message and brand.
From grand opening announcements to sales promotions, postcards and self-mailers are a versatile marketing tool for many industries. Use them in real estate to showcase properties with QR codes linking to virtual tours, in healthcare to remind patients of appointments and vaccinations, or at retail and hospitality to promote exclusive in-store events and special discounts.
Our premium quality, full-color postcard printing services come on a high-density linen stock that looks and feels luxurious and is perfect for handing out at events or including with purchase receipts. We also offer 14 pt cardstock for a thicker option that is still sturdy enough to mail and will hold up well in transit. We also have a selection of specialized papers, such as glossy UV or textured matte that adds a pop of color and extra shine.
Paper Stocks
There are a wide variety of paper stocks available to make your postcards stand out from the crowd. From standard glossy to uncoated options that have a natural, porous feel and are easy to write on, choosing the right paper stock will influence how your finished product looks and feels.
Talk with the experts at your local AlphaGraphics to understand what each option offers and how it can support your project goals. They will help you select the best option for your budget, style, and purpose.
Paper texture is also important to consider. Acquerello, for example, adds an elegant look to designs with fine lines. Laid paper adds a touch of luxury to designs like Invitations and Certificates. And if you want your postcards to be eco-friendly, try choosing recycled types that are FSC certified. You’ll help to reduce the amount of waste that ends up in landfills and promote reforestation.
Pricing
Postcards are a powerful marketing tool with the perfect balance of affordability, visibility, and personalization. They are an excellent option for grand opening announcements, sales promotions, and more. Plus, since they don’t require an envelope, your ad is visible to your prospects from the moment they pick it up in their mailbox.
Whether you’re an upcoming property listing, reminding patients of appointments, or offering exclusive discounts to your best customers, postcards provide you with the flexibility to convey any message to your target audience. And don’t forget, standard sized postcards cost less to mail than the same marketing materials stuffed into an envelope!
Choose from a variety of add-ons to increase your postcard’s effectiveness, including QR codes, variable data, magnetic stripe options and signature panel. Our expert printing team is here to help you make the most of your postcards. Use our pricing calculator to calculate your savings, and don’t hesitate to contact us with any questions.
